UJFM Expresion

A tool to the top

It takes two to merge for a brand to to make it to obtain recognition.Each time I listen to UJFM I think of Dr.Love whereby, it merges marketing and branding as a couple for the institution to make it to the top.UJFM serves as a communication tool which displays info-tainment ,demographics of the UJ community ,Papparazi etc which is good for the institution.I refer to it as a tool to the top.

University of johannesburg students posing for a snapshop aftrer
an interview at the UJFM drive time  show with Nick Cruz.
Source:bradjay.bradjay.yolasite.com

It conveys  how distinct marketing and branding are yet , merges the two in such a way that their branding is strategic in a sense that ,when listening to the breath taking programmes one gets to be entertained by our very own University of Johannesburg inter campus students which says a lot about UJ as a brand that enhances the talent and skills of the young , vibrant and democratic students who have raw talents and gets to be refined in the process of the airwaves interaction which elevates their communication skills  as they are yet to face to corporate world which demands interpersonal skills and in as much other students who are not working at UJFM but interact through active participation by engaging in debate raising issues,they get to gain communication skills and know more about UJ as a brand.

UJFM sells the institution as a brand which is a marketing initiative that was inspired by Frinklin D Rooseveldt through his weekly chats who used to sell national pride and identity to his fellow Americans.As students , we undergo a lot of challenges as we grow.Through UJFM the name of the school is sold with regards to ingraining itself among the campuses of the University of Johannesburg which displays the accommodation of diversity the brand has,interviewing various prominent people like DJ ZINHLE which adds upon gaining publicity for the brand,announcing UJ activities that partake as the as the student innitiative to raise funds and inform others by not only attracting internal but external stakeholders as well without having to use traditional style of hand outs but interpersonal interaction.

The UJFM radio station surely does deserve the credit for merging branding and marketing as a couple which leads to marriage known as accomplishment.