Elevating with UJFM

Despite the obvious reasons of UJFM being known as traditional and institutional media,it has a lot of initiative behind it which is inspired by nothing but altruism in the basis of community relations and investing in young raw talent in a sense that,it serves as a stepping stone for those who have the radio personality and students to head towards their destination.



Lindokuhle Magasela a second
year Public Relations student at
University of Johannesburg and a
presenter at UJFM,

Meet Lindokuhle Magasela a second year Public Relations and Communication student who started off by being a news reader and now hosts a feature called UJ Watagwan Continental Breakfast every Saturday which touches on day to day challenges that students encounter and tries to to tackle them through interpersonal communication.Her first show was a mess she admits but says:"My experiences have been amazing.I have learnt radio is not based on the physical appearance but intellectual swag,I was recently profiled in the  Aspire to inspire show where I shared my believe in God and advised the listeners to stay dedicated,disciplined and the higher power shall do the rest".

UJFM does not only focus on academical issues but displays generosity through getting involved in charitable events such as Mandela Day,visiting an old age home, and a childrens home for abused and disabled children.Lindokuhle Magasela says:UJFM has empowered her communication skills,which says a lot the University of Johannesburg as a brand that practically elevates the talent and interest of students.Which may be a contribution to the accomplishment of the inttitution as a brand.I salute UJFM for its inittiative.UJFM.co.za

UJFM Expresion

A tool to the top

It takes two to merge for a brand to to make it to obtain recognition.Each time I listen to UJFM I think of Dr.Love whereby, it merges marketing and branding as a couple for the institution to make it to the top.UJFM serves as a communication tool which displays info-tainment ,demographics of the UJ community ,Papparazi etc which is good for the institution.I refer to it as a tool to the top.

University of johannesburg students posing for a snapshop aftrer
an interview at the UJFM drive time  show with Nick Cruz.
Source:bradjay.bradjay.yolasite.com

It conveys  how distinct marketing and branding are yet , merges the two in such a way that their branding is strategic in a sense that ,when listening to the breath taking programmes one gets to be entertained by our very own University of Johannesburg inter campus students which says a lot about UJ as a brand that enhances the talent and skills of the young , vibrant and democratic students who have raw talents and gets to be refined in the process of the airwaves interaction which elevates their communication skills  as they are yet to face to corporate world which demands interpersonal skills and in as much other students who are not working at UJFM but interact through active participation by engaging in debate raising issues,they get to gain communication skills and know more about UJ as a brand.

UJFM sells the institution as a brand which is a marketing initiative that was inspired by Frinklin D Rooseveldt through his weekly chats who used to sell national pride and identity to his fellow Americans.As students , we undergo a lot of challenges as we grow.Through UJFM the name of the school is sold with regards to ingraining itself among the campuses of the University of Johannesburg which displays the accommodation of diversity the brand has,interviewing various prominent people like DJ ZINHLE which adds upon gaining publicity for the brand,announcing UJ activities that partake as the as the student innitiative to raise funds and inform others by not only attracting internal but external stakeholders as well without having to use traditional style of hand outs but interpersonal interaction.

The UJFM radio station surely does deserve the credit for merging branding and marketing as a couple which leads to marriage known as accomplishment.