Monday 19 August 2013

UJFM Expresion

A tool to the top

It takes two to merge for a brand to to make it to obtain recognition.Each time I listen to UJFM I think of Dr.Love whereby, it merges marketing and branding as a couple for the institution to make it to the top.UJFM serves as a communication tool which displays info-tainment ,demographics of the UJ community ,Papparazi etc which is good for the institution.I refer to it as a tool to the top.

University of johannesburg students posing for a snapshop aftrer
an interview at the UJFM drive time  show with Nick Cruz.
Source:bradjay.bradjay.yolasite.com
It conveys  how distinct marketing and branding are yet , merges the two in such a way that their branding is strategic in a sense that ,when listening to the breath taking programmes one gets to be entertained by our very own University of Johannesburg inter campus students which says a lot about UJ as a brand that enhances the talent and skills of the young , vibrant and democratic students who have raw talents and gets to be refined in the process of the airwaves interaction which elevates their communication skills  as they are yet to face to corporate world which demands interpersonal skills and in as much other students who are not working at UJFM but interact through active participation by engaging in debate raising issues,they get to gain communication skills and know more about UJ as a brand.

UJFM sells the institution as a brand which is a marketing initiative that was inspired by Frinklin D Rooseveldt through his weekly chats who used to sell national pride and identity to his fellow Americans.As students , we undergo a lot of challenges as we grow.Through UJFM the name of the school is sold with regards to ingraining itself among the campuses of the University of Johannesburg which displays the accommodation of diversity the brand has,interviewing various prominent people like DJ ZINHLE which adds upon gaining publicity for the brand,announcing UJ activities that partake as the as the student innitiative to raise funds and inform others by not only attracting internal but external stakeholders as well without having to use traditional style of hand outs but interpersonal interaction.

The UJFM radio station surely does deserve the credit for merging branding and marketing as a couple which leads to marriage known as accomplishment.
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35 comments:

  1. Unknown19 August 2013 at 13:23

    for sure, uj fm is convnient when it comes to assisting us wih the things u have mentioned above. big ups to uj fm

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    1. Mapaseka Kubheka21 August 2013 at 00:13

      Yeah man.It surely does deserve credit for it sets the institution above from the rest.

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    2. Bongani Thusile22 August 2013 at 07:53

      yeah I could have not said it better, I mean it is not jus about entertainment but about pushing the brand and making it more prominant

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    3. Mapaseka Kubheka23 August 2013 at 01:45

      It is thee most essential tool of helping the school to reachout to its stakeholders .Rise up UJFM!

      Delete
  2. NOBS19 August 2013 at 23:52

    It is indeed a good tool of communication and it helps student to express their opinion, so what's the frequent number of UJFM.

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  3. peace nzolo xesi20 August 2013 at 07:04

    True that, I also think UJ fm is doing a marvelous job in merging branding and marketing, so i think its fair enough that they get their fair share of recognition

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    1. Mapaseka Kubheka21 August 2013 at 00:16

      This blog its part of the recognition Mr Nzolo

      Delete
  4. novuyo manjo21 August 2013 at 01:30

    recognition is all we need .UJ FM is the best as we get to be informed and entertained at the same time i support it all

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  5. Mapaseka Kubheka21 August 2013 at 01:33

    I'm glad you do value the impact it has Miss Manjo.

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  6. Refilwe Magane21 August 2013 at 02:04

    Yeah ujfm is the best platform for student to relate and get information about UJ affirs. And it also open opportunities for student to gain experince. UJfm is the BOOM!

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  7. Mapaseka Kubheka21 August 2013 at 02:15

    I support you on that one Refilwe because in order for one to get to their destiny they should begin somewhere.Hence UJFM is a stepping stone.

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  8. Unknown21 August 2013 at 02:57

    ujfm is the best platform to interact with students and also give them information concerning uj as a whole.it also serves as a form of entertainment for others so yeah it is just cool.

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    1. Mapaseka Kubheka22 August 2013 at 01:26

      It is indeed a cool radio station for it sets the school apart from the rest.

      Delete
  9. Unknown21 August 2013 at 03:02

    yea it is the best interaction between students and uj affairs..

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    1. Mapaseka Kubheka22 August 2013 at 01:29

      UJFM does deserve thumbs up because student life without it would not be this interesting.Big UJFM !

      Delete
  10. Refiloe Mononela21 August 2013 at 03:06

    I agree that ujfm is the best platform to engage with its students. It informs entertains and engages with its community as well.I think ujfm is doing a good job so they should just keep at it.

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    1. Mapaseka Kubheka22 August 2013 at 01:34

      The observation is mutual mam.The station is really doing a tremendous job I must say for it keeps us filled in about the internal demographics through infortainment.Talk about part of the reason why I am proud to be part of the University of Johannesburg family.

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  11. Anonymous21 August 2013 at 05:29

    i concur with you. Interms of branding UJFM is doing a great job in positioning UJ as a brand out there, hence it's one of the coolest brands for Universities in SA. i think no.3 if i'm not mistaken.

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    1. Mapaseka Kubheka22 August 2013 at 01:39

      I salute UJFM becase the fact that it is part of the top 5 University radio stations and is currently standing at number 3 says it all abou it level of delivery and embracing the institution as a brand.

      Delete
  12. Molly Banda21 August 2013 at 06:10

    I strongly agree with you hun. UJ is the best when it comes to branding and communicating with students. From giving out important information, socializing and entertaining student. Therefore it deesrves the credit for merging branding.

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    1. Mapaseka Kubheka22 August 2013 at 01:41

      UJFM surely does deliver in terms of embarking relationships between the organisation with is stakeholders.Therefore I salute the station.

      Delete
  13. Kagiso Palesa Tladinyana22 August 2013 at 04:50

    uj fm is reall helping us as students with keeping us updated with the surroundings of our university. not all of us read uj obsever or read the posters around. it is a good communication platform beween stakeholders of uj and the publics outside uj

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    1. Mapaseka Kubheka22 August 2013 at 05:01

      That is a statement inspired by a fact mam because various people have various interests.In a sense that not everyone is interested in reading but most of us prefer listening thus UJFM helps UJ obsever to market the institution as a brand.

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  14. Thobeka Manana22 August 2013 at 09:15

    Uj fm is a true source of information for us as student it proves us with a platform to communicate with the institution and get informed about the good things they do. UJ FM is every helpful tool for students because it talks about all the issues that students face every day and they know what happens when one first set foot to university. Uj fm keep up the good work and keep informing and entertaining us.

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    1. Mapaseka Kubheka23 August 2013 at 01:43

      It is surely the best and does help the school to be aware of the adversities that we face as students.Big UJFM!

      Delete
  15. Mapaseka Kubheka23 August 2013 at 01:40

    I also do applaud UJFM for not beig a form entertainment but for helping us to deal with varsity life for it is not as easy as it looks.

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  16. lerato mahoko23 August 2013 at 07:24

    Indeed Uj fm is another medium of communication whereby various issues are discussed in detail, such as the student life , uj activities,exam tips and many more aspects that affect uj as a whole.

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    1. Mapaseka Kubheka27 August 2013 at 02:10

      This is the reason why I listen to the station because it helps me to deal with the perplexed student life.

      Delete
  17. Richard Mashile26 August 2013 at 05:31

    i think your blog would indeed give most student more understanding of what the UJ.fm is all about considering that most students just view it as one of the weakest radio stations in SA so what you are doing is a very good job and you would definately do a great job as a program producer of a show on the station.

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    1. Mapaseka Kubheka27 August 2013 at 02:08

      I value the credit Mr Mashile and I am looking forward to to even better

      Delete
  18. Penelope Radebe27 August 2013 at 01:43

    i fully agree ith you ujfm is our voice

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    1. Mapaseka Kubheka27 August 2013 at 02:10

      It is not only our voice but the face of the school as a brand

      Delete
  19. Sakhile Masina27 August 2013 at 01:46

    yes and encourage them to tune in as it is important to support yougins tryna get in the industry, i also would like to see myself there as well some day but im a shy guy when it comes to those things

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  20. Mapaseka Kubheka27 August 2013 at 02:13

    I also urge students to tune into the station because they wiil not only be entertainde but get to learn a lot about coping with student life

    ReplyDelete

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